- Letter from Kevin M. Kelly, CEO
- Resort Profile
- Media Kit Photos
- Two Bunch Palms Water Report (PDF)
- About the Designer
- About Kevin M. Kelly
Kevin M. Kelly is CEO and a partner in Two Bunch Palms, an iconic historic hot mineral spring spa resort outside of Palm Springs, CA. Responsible for the property’s recent highly publicized renaissance, Kelly facilitated the renovation of this 75-year old resort including the retrofitting of existing buildings and re-zoning its 270 acres for 1280 units while increasing natural open space. Along with the reorganization of the management team and the strategic strengthening of operations and programs, he improved the financial performance by moving EBITDA up $2.4 million over a 24-month period. He negotiated an energy alliance that built a 550 kW solar field establishing Two Bunch Palms as the first “carbon-neutral” spa resort in North America. As the author of the term “Sustainable Wellness”, Kelly envisions a spa industry that addresses both individual wellbeing and planetary health, nomenclature and values that resonate with a majority of the core spa target market.
In 2010, Kelly founded Civano Living, a lifestyle-oriented real estate advisory firm providing financial analysis, wellness programming and brand development services to owners and funders internationally in order to reposition under-performing resort assets by tapping into the emerging consumer values of sustainability, wellness and community as a point of differentiation. The firm also published on the psychographic trends and shifting values of the U.S. Baby Boomers.
In 2001, as the Chief Branding Officer and later President of the world renowned resort & wellness company, Canyon Ranch, Kelly was responsible for establishing the global brand position and developing brand extensions that contributed to the largest growth period in the company’s history. The business expansion included the creation of the Canyon Ranch Living real estate & hotel model, a skincare line, and doubling the size of its existing Spaclubs (day spas). Able to conceptualize, negotiate and manage new business ventures he built an executive team that delivered brand licensing agreements involving $1 billion of real estate and assisted in raising $110 million of private equity, underwritten by a Wall Street investment bank. Canyon Ranch had 2,600 employees with six facilities and $135 million in annual revenue at the time of his friendly departure in 2009.
In 1996, Mr. Kelly formed Civano Development, LLC – a master-plan real estate development company that pioneered a nationally recognized large scale sustainable, mixed-use residential project known as The Community of Civano. The company was tasked with developing new energy efficient building codes and construction and neo-traditional planning techniques to mitigate the impact of urban sprawl. Civano received accolades from the Governor of Arizona, US Department of Energy, EPA and the White House, in addition to numerous sustainable planning and design awards. The company master-planned and entitled close to 8,000 acres, built numerous environmentally green residential and commercial buildings and a national Healthy House in partnership with the American Lung Association.
Prior to Civano, Mr. Kelly was a Principal and Managing Director of Case Enterprises Development Company, where he oversaw development, construction, property & asset management as well as sales & marketing for the firm. Case Enterprises developed and operated 2,000 apartments, single family homes and commercial buildings while raising $100 million in corporate and private equity.
Kelly learned the real estate syndication business while Vice President of Finance & Development at CDC Financial Corp., an innovative national real estate firm headquartered in New England. The company had a large broker/dealer network and 30 limited partnerships in place at the time of his departure in 1990.
Always committed to giving back, Kevin spent the first decade after college working on inner-city economic development projects as the founding Executive Director of two successful nonprofits organizations. The groups focused on community organizing, leadership and economic development as they built affordable family housing, established job training programs, safer streets and addressed healthcare for senior citizens in poor communities in Connecticut. He eventually shepherded the two organizations into the United Way.
Mr. Kelly served as a Volunteer-In-Service-To-America – VISTA Worker, holds a BA in Political Science and Economics from Central Connecticut State University, has a Post-Graduate Certificate in Community Economic Development from the Pratt Institute, is enrolled in a Master’s program for Sustainability Management at New England College and writes articles and lectures on Sustainable Wellness. He lives in Palm Springs and has a son and daughter.